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2014/10/17 / Shanan

DREAM BUSINESS: FLOWERKRAUT

I’m rounding out the week here with another floral and food-related post – and why the hell not?

I just discovered this inspiring studio, Flowerkraut, located in the heart of now-trendy Hudson, New York. Mairead Rhona Travins and her husband Seth Benjamin Travins run the shop, which bills itself as “where floral design holds hand with lacto-fermentation.” She does the flowers, he sells his famous sauerkraut.  Brilliant. Dream business in my next life, perhaps.

Here’s another peek at their local flower arrangements (I love their wild, undone feel) and great branding (by the inimitable twin sisters known as The Weaver House). Flower studio photographs by Floortje Robertson. Have a beautiful weekend!

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Flowerkraut-2

Flowerkraut-sauerkraut

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Flowerkraut-branding

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  • allison_bt:

    The Weaver House- those ladies are rad! I also love this concept and not just because sauerkraut is one of my faves ever, so pretty flowers!

    2014/10/17
  • Shanan:

    Yes, Portland girls, right?

    2014/10/17
  • Trilby:

    Love it. Are those peonies? Just gorgeous.

    2014/10/17

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